Privacy Policy

A2. We collect several types of personally identifiable information about our guests.

Information You Provide to Us

Much of the personally identifiable information we receive comes directly from guests who are interested in obtaining various products and services from us or another vendor on behalf of Smoky Mountain Cabins of Tennessee. Typically, this information includes the guest’s name, postal address, e-mail address, and telephone number. We may also collect other types of information such as gender, age, number of children, and personal interests, which we may associate with personally identifiable information. If you purchase products or services from us, we’ll note, for example, credit card information, the type of services or products ordered or purchased, and the date of the order or purchase. You may also provide us photographs or other video materials, which may contain personal information. We may collect personal information when you register on, log on, or visit our Web sites, including when you participate in activities on our Web sites, such as sweepstakes, contests, online surveys, games, and informational and promotional offers, and when you provide information to our customer service representatives. Finally, our Web sites may offer message boards, conversation pages, chat rooms, social community environments, profile pages, other Public Forums, as well as other features in which you may provide us with User Submissions. If you provide personal information when you use any of these features, that personal information will remain secure for internal use by Smoky Mountain Cabins of Tennessee staff only and on a need to know level.  If the gathered information is to be shared with participating contest vendors, publicly posted and otherwise disclosed without limitation as to its use by a third party, the fact of such release will be posted in contest rules.

Information Collected Through Technology

We collect information through technology to make our sites more secure, interesting and useful to you, and for various purposes related to our business. For instance, when you come to one of our sites, we collect your IP address. An IP address is associated with the access point through which you enter the Internet, and is typically controlled by your Internet Service Provider (ISP) or your company. Standing alone, your IP address is not personally identifiable. We may use IP addresses to collect information regarding the frequency with which our guests visit various parts of our sites, and we may combine IP addresses with personally identifiable information.

Our Web sites collect information through a variety of technical methods, including cookies and Web beacons. Cookies are pieces of information that a Web site sends to your computer while you are viewing the Web site. Web beacons are small pieces of data that are embedded in images on the pages of Web sites. Cookies, web beacons and other technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf.

We may use the information collected through these technical methods for purposes, including delivering content, tracking and enhancing our guests’ experience on our Web sites. For example, when you return to one of our Web sites after logging in, cookies provide information to the site so that the site will remember who you are. We also may use technical methods to analyze the traffic patterns on our Web sites, such as the frequency with which our users visit various parts of our Web sites. In HTML e-mails that we send our guests, we may use technical methods for a number of purposes, including: to determine whether our guests have opened or forwarded those e-mails and/or clicked on links in those e-mails, and to determine whether a guest has made an inquiry or purchase in response to a particular e-mail. These technical methods may enable us to collect and use information in a form that is personally identifiable.

Information Collected from Others

We may update and supplement personally identifiable information that we have collected directly from our guests with other information that we obtain from third parties and other vendors for Smoky Mountain Cabins of Tennessee. In addition, we may obtain personally identifiable information about individuals who are not yet users of our Web sites or guests of Smoky Mountain Cabins of Tennessee. In addition, when we associate information that we obtain from third parties or other members of Smoky Mountain Cabins of Tennessee with personally identifiable information that we have collected under this Privacy Policy, we will treat the acquired information like the information that we collected ourselves and, except as permitted by this Privacy Policy, the information will not be shared with third parties.

A3.  As described in detail below, Smoky Mountain Cabins of Tennessee may use your personally identifiable information in many ways, including sending you monthly, quarterly or as requested promotional materials sparingly.  The only time your personally identifiable information is to be shared outside Smoky Mountain Cabins of Tennessee is with vendors having contributed to our contests, giveaways and joined promotions.  In such an event, information of participants only for THAT PARTICULAR event will be shared.  Rules in any Smoky Mountain Cabins of Tennessee contests, giveaways and joined promotions will be posted and state when information is to be shared as well as with WHOM information will be shared. (By “promotional materials,” we mean communications that directly promote the use of Web sites, or the purchase of products or services.) As outlined below in A4, you may “opt-out” of certain uses of your personal information.

General Provisions for Sharing and Use by Smoky Mountain Cabins of Tennessee, Licensees and Co-Branding Participants

Personal identifiable information collected under this Privacy Policy is shared among and used by Smoky Mountain Cabins of Tennessee for many purposes. For example, Smoky Mountain Cabins of Tennessee may use your personal information to sparingly send you promotional materials about goods and services (including special offers and promotions) either offered by Smoky Mountain Cabins of Tennessee or offered by third parties. These promotional materials may be sent to you by postal mail, e-mail or other means. You may opt out of receiving these communications as provided in A4 below. Please keep in mind, however, that when you purchase or request products or services (or information about products or services) from a particular member of Smoky Mountain Cabins of Tennessee, promotional materials about goods and services offered by another member of Smoky Mountain Cabins of Tennessee and/or by a third party may accompany delivery of the product, service or information that you have requested. We refer to sending you promotional materials in these circumstances as “Fulfillment Uses” of your personal information.

Smoky Mountain Cabins of Tennessee may also use your personal information for many purposes other than sending you promotional materials. (We refer to all of these types of uses of your personal information that do not involve the sending of promotional materials as “Operational Uses.”) For example, we may use your information to complete transactions requested by you (such as your purchase of a product or service offered on our Web sites), or to send you administrative communications either about your account with us or about features of our Web sites, including any future changes to this Privacy Policy. As another example of Operational Uses, reservations may have access to particular information necessary to respond immediately to your questions or requests when you call, rather than asking you to provide your information a second time. Because these uses of your personal information do not involve sending you promotional materials, your opt-outs feature under A4 below will not apply to any of these Operational Uses.

Finally, Smoky Mountain Cabins of Tennessee may take your personally identifiable information and make it non-personally identifiable, either by combining it with information about other individuals (aggregating your information with information about other individuals), or by removing characteristics (such as your name) that make the information personally identifiable to you (de-personalizing your information). Given the nature of this information, there are no restrictions under this Privacy Policy upon the right of Smoky Mountain Cabins of Tennessee to aggregate or de-personalize your personal information, and Smoky Mountain Cabins of Tennessee may use and/or share with third parties the resulting non-personally identifiable information in any way.

Non-Registered Transactions with Smoky Mountain Cabins of Tennessee

You may engage in some transactions on our Web sites without registering and logging on the Web sites. These transactions may include purchasing products and services, entering contests and sweepstakes, and requesting special promotional materials such as catalogs, vacation planning kits, coupons and reminder e-mails. We refer to all of these transactions that you engage in without registering and logging on our Web sites as “Non-Registered Transactions.” An example of a Non-Registered Transaction would be when you book a reservation without registering and logging on that Web site. The following paragraphs of this “Non-Registered Transactions with Smoky Mountain Cabins of Tennessee” section describe the special provisions of this Privacy Policy that apply to Non-Registered Transactions.

When you engage in a Non-Registered Transaction with a member of Smoky Mountain Cabins of Tennessee: (a) personal information that you provide during your transaction will not be shared with any third party, and (b) you will have the opportunity to opt-out (as described in A4 below) of allowing personal information that you provide during your transaction to be used by members of Smoky Mountain Cabins of Tennessee to send their promotional materials to you. If you permit members of Smoky Mountain Cabins of Tennessee to send you promotional materials, you may withdraw the permission during a subsequent Non-Registered Transaction or within the promotional material itself.  If you withdraw a permission and subsequently engage in another Non-Registered Transaction, you again may grant permission at the time of that transaction to allow members of Smoky Mountain Cabins of Tennessee to send their promotional materials to you. In some instances, if you grant a permission and subsequently withdraw that permission within 30 days (or you withdraw a permission and subsequently grant a new permission within 30 days), your subsequent action may be disregarded. Therefore, to be certain that any modification of your permission status will be effective, please wait 30 days before making any such modification.

If you withdraw a permission by following the procedures described in the provided materials, it may take up to thirty (30) days (unless a shorter time period is required by applicable law) for members of Smoky Mountain Cabins of Tennessee to stop using your personal information for promotional purposes. Finally, please keep in mind that, if you have not consistently used the same postal and email addresses on our Web sites, or if you have used a general change of address process (such as the change of address process offered by the U.S. Post Office) after providing address information on our Web sites, systems maintained by members of Smoky Mountain Cabins of Tennessee may have varying contact information for you. Accordingly, it may not always be possible to match your new opt-out choices with your personal information that you previously have provided.

In addition, please note that A4 of this Privacy Policy describes various exceptions that apply to opt-out choices you may make, and these exceptions apply to any choices that you make regarding the use of your personal information that you provide during Non-Registered Transactions.

Finally, please remember that the opt-out choices that you make during Non-Registered Transactions will not affect the opt-out choices that you make while registered and logged on to our Web sites, and the opt-out choices that you make while registered and logged on to our Web sites will not affect the opt-out choices that you make during Non-Registered Transactions.

Third Parties Offering Promotions, Products, or Services

The only time your personally identifiable information is to be shared outside Smoky Mountain Cabins of Tennessee is with vendors having contributed to our contests, giveaways and joined promotions.  In such an event, information of participants only for THAT PARTICULAR event will be shared.  Rules in any Smoky Mountain Cabins of Tennessee contests, giveaways and joined promotions will be posted and state when information is to be shared as well as with WHOM information will be shared.

Subject to your opt-out choices (see A4 below), Smoky Mountain Cabins of Tennessee may share your personal information with selected third party vendors so they may send you promotional materials about goods and services (including special offers and promotions) offered by them. (We call this type of sharing “promotional sharing” or sharing for “promotional purposes.”)  Moreover, Smoky Mountain Cabins of Tennessee will not share your e-mail address with third parties for promotional purposes, except when you consent to such sharing in the course of your participation in a Sponsored Activity as described below. When Smoky Mountain Cabins of Tennessee shares your personal information with a third party under any circumstance described in this “Third Parties Offering Promotions, Products, or Services” section, your personal information will become permanently subject to the information use and sharing practices of the third party, and the third party will not be restricted by this Privacy Policy with respect to its use and further sharing of your personal information.

In addition to the promotional sharing that is subject to your opt-out choices under A4 below, Smoky Mountain Cabins of Tennessee may also share your information when you engage in certain activities on our sites that are sponsored by third parties, such as purchasing products or services offered by a third party, electing to receive information or communications from a third party, or electing to participate in contests, sweepstakes, games or other programs sponsored in whole or in part by a third party. Smoky Mountain Cabins of Tennessee may also share your personal information when you respond to promotional materials from Smoky Mountain Cabins of Tennessee and authorize a third party to use your personal information for purposes such as, for example, sending you additional promotional materials, providing you a product or service, or entering you in a contest, sweepstakes or game. (We refer to all of these activities and requests as “Sponsored Activities.”) When you participate in Sponsored Activities, you will either be required or requested to agree that the sponsor or business associate may use your personal information (including, in some cases, your e-mail address) in accordance with the sponsor or business associate’s privacy practices. Since you will have consented to this specific instance of sharing of your personal information, the opt-out choice for “Third Parties” described in A4 below will not apply.

Companies That Facilitate Communications and Transactions with You

Sometimes Smoky Mountain Cabins of Tennessee hires companies to help provide products or services, like a shipping company that delivers a package or a company that helps fulfill prizes for a sweepstakes. In those instances, there is a need to share your information with these companies. Sometimes Smoky Mountain Cabins of Tennessee also works with other companies who help either gather your information or communicate with you, such as a company that helps to provide customer service. Your opt-out choices under A4 below will not apply to sharing by Smoky Mountain Cabins of Tennessee of your personal information with any of these companies. Nonetheless, except as separately permitted by other provisions of this Privacy Policy, these companies are allowed to gather, receive, and use your information only for the purposes described in this paragraph or to facilitate compliance with laws.

Companies That You Previously Authorized to Obtain Your Information

In certain circumstances, your dealings with a third party may have authorized that third party to obtain your personal information from Smoky Mountain Cabins of Tennessee and to use that information in accordance with the third party’s own privacy practices and policies. For example, in using an online shopping service (such as the shopping services offered by Internet portals that refer the portal’s users to third-party merchants), you may have authorized that shopping service to obtain from the service’s participating third-party merchants (including Smoky Mountain Cabins of Tennessee) information about your purchases conducted through the shopping service. In such circumstances, your opt-out elections under A4 below will not apply to sharing of your personal information by Smoky Mountain Cabins of Tennessee. Nonetheless, Smoky Mountain Cabins of Tennessee will provide such companies only the information that you authorized (except as separately permitted under other provisions of this Privacy Policy). In the example given above, the shopping service would be provided only information concerning purchases you made from Smoky Mountain Cabins of Tennessee through that shopping service, and would not be provided any other information concerning you, unless any additional sharing of your personal information were separately permitted under another provision of this Privacy Policy.

Purchase or Sale of Businesses

We may purchase a business or sell one or more of our businesses (or portions thereof) and your personally identifiable information may be transferred as a part of the purchase or sale. In the event that we purchase a business, the personally identifiable information received with that business would be treated in accordance with this Privacy Policy, if it is practicable and permissible to do so. In the event that we sell a business, we will include provisions in the selling contract requiring the purchaser to treat your personally identifiable information in the same manner required by this Privacy Policy (including any amendments to this Privacy Policy). In light of this protection, your opt-out choices under A4 will not affect our right to transfer your information to a purchaser in these circumstances. The provisions of this paragraph will also apply in the event that one or more businesses of any other member of Smoky Mountain Cabins of Tennessee are sold and personal information subject to this Privacy Policy is transferred to a purchaser of those businesses.

Disclosures to Comply With Laws and Disclosures to Help Protect the Security and Safety of Our Web Sites, Smoky Mountain Cabins of Tennessee and Others

Regardless of any opt-out choices that you make under A4, Smoky Mountain Cabins of Tennessee will disclose personal information when it believes in good faith that such disclosures (a) facilitate compliance with laws, including, for example, compliance with a court order or subpoena, or (b) will help to: enforce our Terms of Use; enforce contest, sweepstakes, promotions, and/or game rules; protect your safety or security, including the safety and security of property that belongs to you; and/or, protect the safety and security of our Web sites, Smoky Mountain Cabins of Tennessee, and/or third parties, including the safety and security of property that belongs to Smoky Mountain Cabins of Tennessee or third parties. 

A4.  With regard to personal information that you have provided under this Privacy Policy, there are three separate opt-out choices available to you. These opt-out choices are the means by which you give us, or decline to give us, your consent to use your personal information for the purposes covered by these opt-out choices. Some of our Web sites may not present you all three opt-out choices described below. Please be assured, however, that if any one of these opt-out choices is not presented to you on a Web site, then personal information collected from you on that site will not be used for the purposes covered by that opt-out choice. There are several methods by which you can exercise your opt-out choices:(a) during the registration process on our Web sites; (b) after registration, by calling Smoky Mountain Cabins of Tennessee staff with said request, and (c) as described below in A6. Each of these opt-out choices is subject to the exceptions described further below in this A4.

Your two opt-out choices are:

Third Parties (Vendors): As information is only provided to select vendors upon your consent, you must contact the selected vendor(s) to opt out of receiving promotional materials from them.  We require our vendors to honor your request for opt-out.  Your opt-out choices for third parties generally are specific to the particular vendor(s).  If you have problems with a vendor(s) you may contact Smoky Mountain Cabins of Tennessee to assist you in getting resolve.  Vendors not cooperating with Smoky Mountain Cabins of Tennessee in such request will be terminated from future contests, giveaways and other promotions.

Smoky Mountain Cabins of Tennessee: You may choose to opt out of receiving promotional materials from members of Smoky Mountain Cabins of Tennessee, including the licensees and co-branding participants described above in A3. This opt-out choice may be found on our Web sites, promotional materials, e-news-letters, or any electronic communications sent by Smoky Mountain Cabins of Tennessee.  For your convenience, when you make a choice regarding this opt-out at any one of our Web sites, by electronic opt-out features on our electronic email messages, or by calling Smoky Mountain Cabins of Tennessee, we will treat that choice as replacing any other choices regarding that opt-out that you may previously have made. Your election to choose this “Smoky Mountain Cabins of Tennessee” opt-out will not, however, override your consent to receive promotional materials from a specific member of Smoky Mountain Cabins of Tennessee. As described in the following paragraph, you provide this consent when you complete a registration page on the Web site for a specific member of Smoky Mountain Cabins of Tennessee and choose not to opt-out of receiving promotional materials from that specific member.

Please keep in mind, any opt-out choices you make will not apply in situations where (a) you either have made, simultaneously make, or later make a specific request for information from a member of Smoky Mountain Cabins of Tennessee, (b) Smoky Mountain Cabins of Tennessee uses your personal information for either “Operational Uses” or “Fulfillment Uses” (as described above in A3), (c) you either have engaged, simultaneously engage, or later engage in either Non-Registered Transactions or Sponsored Activities (as described above in A3), or (d) Smoky Mountain Cabins of Tennessee shares your personal information under the provisions of A3 above with respect to “Companies That Facilitate Communications and Transactions With You,” “Companies That You Previously Authorized to Obtain Your Information,” “Purchase or Sale of Businesses,” or “Disclosures to Comply with Laws and Disclosures to Help Protect the Security and Safety of Our Web Sites, Smoky Mountain Cabins of Tennessee and Others.” Also, any opt-out choices you make will not apply to personal information that you provide about other persons, but these other persons will have the opportunity to opt out of receiving promotional materials.

In addition, any time that we send you promotional materials that you have consented to receive under one of the previously described opt-out choices, we may accompany those materials with promotional materials covered by the other opt-out choices. We may do so even if you have opted out of receiving promotional materials covered by those other opt-out choices.  Any such additional promotional materials, however, will constitute only a minor part of any particular communication with you.

Finally, if you do not exercise your opt-out choices upon registration or initial log-in at our Web sites, it may take up to ninety (90) days for your opt-out choices to be fully effective. Our systems require time to update, and promotional mailings using your personal information shared before your opt-out may already be in process. Finally, please keep in mind that, if you have not consistently used the same postal and email addresses on our Web sites, or if you have used a general change of address process (such as the change of address process offered by the U.S. Post Office) after providing address information on our Web sites, systems maintained by members of Smoky Mountain Cabins of Tennessee may have varying contact information for you. Accordingly, it may not always be possible to match your new opt-out choices with your personal information that you previously have provided.

A5.  The security and confidentiality of your information is extremely important to us. We have implemented technical, administrative, and physical security measures to protect guest information from unauthorized access and improper use. From time to time, we review our security procedures in order to consider appropriate new technology and methods. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.

A6.  You can access and update the contact information you gave us during registration (that is, your postal address, e-mail address, or any other information that would directly enable us to contact you), or modify your opt-out choices, by contacting Smoky Mountain Cabins of Tennessee either by e-mail or phone (865) 908-1919 Ext IT.  Please include information in the e-mail that will help us identify your account so we may assist you with your request. We may also provide you an opportunity to update your contact information and/or modify your opt-out choices by sending you an e-mail or other communication that invites your response. Finally, you may unsubscribe from certain e-mail communications by clicking on unsubscribe links in those e-mails.

A7.  If you have questions or wish to send us comments about this Privacy Policy, please send an  e-mail with your questions or comments or write us: 

Smoky Mountain Cabins of Tennessee
IT Department
3630 S. River Rd
Pigeon Forge, TN 37863

Please be assured that any personal information that you provide in communications to the above e-mail and postal mail addresses will not be used to send you promotional materials, unless you so request.

A8.  We may amend this Privacy Policy at any time. We reserve the right to modify this Policy at any time without notice. The Policy posted at any time or from time to time via the Website shall be deemed to be the Policy then in effect. By continuing to use any of our Services following the posting of changes, you expressly accept and agree to abide by the terms set forth in the current Policy. Any such amendment to this Privacy Policy will be effective thirty (30) calendar days following our posting of the changes on the Web sites covered by this Privacy Policy. Please note that, at all times, you are responsible for updating your personal information to provide us your current e-mail address. In any event, an amendment to this Privacy Policy may permit material changes in the way we use and share personal information that you provided us prior to our notification to you of such amendment. If you do not wish to allow such material changes, you must so notify us (in the manner we specify) prior to the effective date of the amendment. If you provide us this notice, we may choose to deactivate your account. Please be advised, however, that, regardless of whether you provide such notice to us, any such amendment to this Privacy Policy will apply to any personal information that you provide us on or after the effective date of such amendment.